Third generation jeweler Steven Freedman said that “one of the best things about coming here is that you can get anything you want, diamonds, gold, antique pieces, custom work. It’s all here and if I can’t do it for you, I’ll gladly send you to someone who will. And you don’t have to go from mall to mall looking for it. It’s all under one roof.”

Freedman diamond specialist Robert Van concurred. “Just the other day a couple came in here and said …[another jeweler in the building] sent them here because they didn’t have what we want, but Freedman’s definitely will.”

Obviously, this high-end approach to retailing has worked.

The building has been home to this one-stop shopping experience since being built in 1922. According to Freedman, the condominium conversion in 1982 has only served to improve the quality of service. “There are many more fine crafts in this building now and we can get things done much more quickly. Nobody has to go to New York anymore, New York comes to us.”

As do the customers. “We’re now selling to the grandchildren of our original customers,” Freedman said. “People who buy jewelry know the importance of trusting your jeweler. If I don’t have your trust, I’ll pass on the sale. And if you’re not satisfied, I’ll give you your money back. The relationship is much more important than one sale.”